Super Duty Tough Work - Paradigm Shift

A mission statement work of sorts, ‘Paradigm Shift’ is a marker in time, a testament to Super Duty Tough Work’s constantly evolving worldview and assertion of commitment to their art and the traditions from which they’re born. Despite being only ten tracks, this record can be boiled down to having two distinct sides: party and revolution. On one hand, ‘Paradigm Shift’ has a heavy dose of the usual witty, provocative, carefree lyricism we’ve come to expect from frontman Brendan Grey, mixed with some catchy hooks and melodic choruses sure to become ear-worms. On the other hand, the underlying themes of anti-imperialism, anti-capitalism, celebrity/idol worship and climate catastrophe can only be made to be so fun, making for an interesting dichotomy as the listener is pushed and pulled in a few very different directions throughout. The content can get pretty heavy, but in the same breath, it’s composed and presented in such a stylish and effortless manner, proving that a spoonful of honey (and a couple zoots) really does help the medicine go down.  Cloaked at times in the dusty sample sound of golden era hip hop (ps it’s all live), while in other places utilizing a more contemporary approach such as trap hi-hats, House synths and 808 bass pads, this record clearly exemplifies the group’s growth, as we see them cover new ground both thematically and sonically. The heavy content and ear-pleasing soundscapes are so well put together that you don’t always realize that you’re listening to songs often exploring the symptoms and results of what can only be described as settler-colonialism and predatory/late stage capitalism/neoliberal economics, while also calling for the hanging of Elon Musk and redistribution of all stolen wealth hoarded by the billionaire class.